User feedback - the key to unlocking product quality

Swimming in a sea of product options, users can afford to be selective. Best-in-class companies focus on quality to drive user satisfaction and business outcomes. unitQ helps you measure and improve product quality by harnessing the power of user feedback.

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    The pyramid of product quality

    While organizations instinctively understand that quality matters, it’s not clearly defined. We believe that product quality consists of three levels that build on top of each other.

    Maintaining quality is a marathon, not a sprint

    Your product isn't static, and bugs are inevitable. In an age of agile development, teams face a number of challenges when it comes to maintaining quality.

    Speed to Deployment

    Ideal QA processes require testing matrices with thousands of dimensions.In rapid deployment environments, post - release bugs are common.

    External Factors

    API outages and integration changes are beyond your control but have a real impact on your product.

    User Experience Issues

    Even if there aren't performance issues, user experience gaps can still degrade quality.

    New Feature

    Requests Users may be currently active but could churn if crucial features don’t become available.

    The vicious path of quality deterioration

    Quality issues are bound to arise, and when they do, minimizing the time to fix is crucial to preventing long-term problems.

    Issue Arises
    Support Volume Increases
    App Ratings Decline
    Conversions Drop
    Churn Increases
    Flight to Competition

    User feedback is your secret weapon

    The good news? There is one group of people who are constantly testing your product along all dimensions and providing you with real-time feedback — your users.

    unitQ enables you to rigorously analyze user feedback, so you can detect quality issues and make better product decisions.
    Companies that find out about quality issues from their customers (tickets, calls, etc.). Source: PagerDuty.