Bread Financial
Bread Financial at a glanceBread Financial (Finance) has a unitQ Score of 49 out of 100, rated poor, as the 30-day average on Nov 9, 2026, down 2 points from 51 in the previous 30 days. The score draws on 120 user feedback reports from the App Store and Google Play in the last 30 days. Top feedback themes: Difficult to Navigate UI, Unsatisfactory Behavior and Fails To Launch.
What’s unitQ Score? unitQ Score measures the gap between user expectations and their actual experience. It is an unbiased and proprietary machine-generated scoring algorithm that represents the percentage of a company's customers reporting a frictionless experience with their product or service.
unitQ Score 30 Day Average as of Nov 09, 2026 2 point score decrease in the last 30 days
30-Day Trend
User Feedback
- iOS
- 25 % 30 Reports
- Android
- 75 % 90 Reports
Top feedback themes
- ApplicationUser InterfaceDifficult to Navigate UI
- Customer Support & SuccessConductUnsatisfactory Behavior
- ApplicationStabilityFails To Launch
- AccountPaymentPayment Failed Or Rejected
- ApplicationLoginCan't Log In
About Bread Financial
What is Bread Financial?
Bread Financial is an app that helps users manage their finances by offering services like buy now, pay later options and personalized financial insights. This makes it easier for individuals to make purchases and keep track of their spending effectively.
Is Bread Financial safe?
The Bread Financial app presents some safety concerns, especially for younger users. While it employs advanced security measures and aims to protect user data, its risk assessment is rated "moderate," which suggests vulnerabilities in protecting personal and financial information. Users should also be cautious of potential phishing and malware risks that could lead to identity and financial theft.
Who owns Bread Financial app?
The Bread Financial app is owned by Bread Financial Holdings, Inc., which operates through its banking subsidiaries, Comenity Bank and Comenity Capital Bank. This means that the Bread Financial app is part of a larger financial services company focused on payment, lending, and saving solutions.