unitQ Guides

Turn customer feedback into better products

Comparisons, how-to playbooks, and plain-language definitions for teams turning customer feedback into product, support, and CX decisions. Search the library or start below.

Featured guides

A hand-picked starting point across comparisons, playbooks, and definitions.

ComparisonsThe 7 Best Support QA Software Platforms in 2026

Seven support QA platforms ranked on 100% auto-QA coverage, AI agent scoring, and product impact.

Read the guide →How-to guidesHow to QA Support Tickets: A Step-by-Step Guide

A seven-step guide to QA support tickets, from defining your standard to coaching and full coverage.

Read the guide →How-to guidesHow to Measure AI Agent and Chatbot Conversation Quality: A Practical Framework

A practical framework to score AI agents and chatbots on resolution, accuracy, tone, and escalation.

Read the guide →ComparisonsThe 6 Best Observe.AI Alternatives in 2026

Six Observe.AI alternatives compared on voice AutoQA, real-time assist, and QA tied to product quality.

Read the guide →How-to guidesHow to build support QA scorecards that agents trust

Build QA scorecards agents trust: observable criteria, fair weights, auto-fail rules, and calibration.

Read the guide →How-to guidesHow to monitor BPO quality on one independent scorecard

Grade every BPO and in-house support team on one scorecard you own, applied by an independent grader.

Read the guide →How-to guidesHow to audit AI agent handoffs to human agents

How to audit AI agent handoffs: the escalations the bot made, and the ones it should have made.

Read the guide →GlossaryWhat is AI agent QA?

AI agent QA defined: scoring AI agents on customer conversations with the rigor used for human agents.

Read the guide →GlossaryWhat is support QA (quality assurance)?

Support QA defined: scoring support conversations for accuracy, tone, compliance, and resolution.

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