ULTA
ULTA at a glanceULTA (Shopping) has a unitQ Score of 51 out of 100, rated fair, as the 30-day average on Nov 9, 2026, down 3 points from 54 in the previous 30 days. The score draws on 306 user feedback reports from the App Store and Google Play in the last 30 days. Top feedback themes: Difficult to Navigate UI, Can't Log In and Fails To Launch.
What’s unitQ Score? unitQ Score measures the gap between user expectations and their actual experience. It is an unbiased and proprietary machine-generated scoring algorithm that represents the percentage of a company's customers reporting a frictionless experience with their product or service.
51fair
unitQ Score 30 Day Average as of Nov 09, 2026 3 point score decrease in the last 30 days
Previous 30 days54
Last 30 days51
30-Day Trend
poorfairgoodepicunitQ ScoreiOS unitQ ScoreAndroid unitQ Score
User Feedback
306Reports
- iOS
- 44 % 134 Reports
- Android
- 56 % 172 Reports
Top feedback themes
- ApplicationUser InterfaceDifficult to Navigate UI
- ApplicationLoginCan't Log In
- ApplicationStabilityFails To Launch
- ApplicationLoginGot Logged Out
- AccountSubscriptionSubscription Too Expensive