YouGov
YouGov at a glanceYouGov (Lifestyle) has a unitQ Score of 70 out of 100, rated good, as the 30-day average on Nov 9, 2026, up 28 points from 42 in the previous 30 days. The score draws on 514 user feedback reports from the App Store and Google Play in the last 30 days. Top feedback themes: Difficult to Navigate UI, Got Logged Out and Can't Log In.
What’s unitQ Score? unitQ Score measures the gap between user expectations and their actual experience. It is an unbiased and proprietary machine-generated scoring algorithm that represents the percentage of a company's customers reporting a frictionless experience with their product or service.
unitQ Score 30 Day Average as of Nov 09, 2026 28 point score increase in the last 30 days
30-Day Trend
User Feedback
- iOS
- 18 % 94 Reports
- Android
- 82 % 420 Reports
Top feedback themes
- ApplicationUser InterfaceDifficult to Navigate UI
- ApplicationLoginGot Logged Out
- ApplicationLoginCan't Log In
- AccountSubscriptionSubscription Too Expensive
- Customer Support & SuccessConductNo Response or Help Received
About YouGov
What is YouGov?
YouGov is an online platform where users can participate in surveys and polls to share their opinions on various topics. The YouGov app allows people to engage with market research while earning rewards for their contributions.
Is YouGov safe?
The YouGov app collects user data for surveys and insights, which can raise privacy concerns, especially for younger users. While it adheres to strong security standards such as GDPR and SOC 2, and offers features like two-factor authentication, users must be aware of the implications of sharing personal information. Overall, while there are security measures in place, users should weigh the risks of data sharing before using the app.
Who owns YouGov app?
The YouGov app is owned by YouGov plc, a British international market research and data analytics firm. It was founded by Stephan Shakespeare and Nadhim Zahawi in 2000 and is headquartered in London, UK.