profile-icon  By Kent Martin
calendar  Apr 8, 2022

Recap: Squashing bugs, keeping players happy at the Game Developers Conference

The 2022 Game Developers Conference (GDC), the game industry’s premiere professional event, saw a robust return to in-person conferences in San Francisco. The conference was the largest in-person gathering the city has hosted in the wake of the pandemic. 

Some 12,000 game industry professionals gathered at the Moscone Convention Center from March 21-25, with an additional 5,000 joining on the virtual platform. There was plenty of excitement as the global game community reunited to get a peak at the latest technologies, software and services at GDC’s expo. The unitQ team was excited to have showcased unitQ to game studios. They were pumped that unitQ offers a centralized, searchable repository for user feedback from a wide range of sources, which enables teams to quickly fix issues identified by customers — making them happy customers and happy game players.

unitQ’s GDC experience kicked off March 10, when industry blog, Game Developer, interviewed our Co-Founder and CEO, Christian Wiklund. In that article, Christian illuminated how unitQ helps gaming studios improve the quality of their products, and announced our recent integrations with Helpshift and PagerDuty, which makes unitQ even more of a force to improve product quality. Already boasting impressive features that surface customer impacting issues from feedback, now unitQ can trigger PagerDuty incidents to alert the right stakeholders and help enrich those alerts with the right context teams need to prioritize and fix issues near and dear to their customers.

On the eve of GDC’s expo, unitQ hosted Happy Players Happy Hour at the stylish Peacekeeper venue in San Francisco. unitQ was joined by two partners as co-sponsors, Helpshift and Kustomer. Together, we hosted close to 100 attendees from brands like Electronic Arts, Tilting Point, NCSOFT and AWS. Helpshift marked the occasion by announcing their new initiative “Metashift by Helpshift” which will offer in-app support for metaverse experiences, and in turn will offer another important source of feedback data that unitQ will analyze to help companies make product improvements. 

It was sheer bliss to once again return to a venue — without wearing a mask — like Peacekeeper for some proper networking and cocktails. Cheers to the appropriately titled ‘Peacekeeper’ signature drink — a mix of Serrano Tequila, Ginger, Pineapple and Lime is a knockout. If you get a chance to visit the venue, make sure to try it! 

Key highlights of the evening happy hour were the brief presentations by all three partners, including the welcome greeting by our own CEO Christian, and an engaging introduction to unitQ given by Anthony Heckman, unitQ’s Head of Business Development, who was arguably rocking the evening’s best “casual, but ready for biz” look. (Check out Anthony in the photo below Go Trojans!) 

As if the food, drinks and content weren’t enough, attendees were gifted with complimentary swag, like our eco-friendly, recycled cotton unitQ tote bags, Helpshift’s silver thermal mugs and take-home boxes of decadent chocolates. MMMMMM chocolate!




All things METAVERSE was a significant topic throughout the GDC conference, and as a nod to that, four lucky attendees each won a free pair of Oculus VR headsets to cap off the evening. 

Next up on unitQ’s GDC itinerary was our booth at the Moscone Center expo.

unitQ’s bold, game-centric booth design was a standout in its category. Attendees were drawn to the colors and simple, easy to understand tagline. 

Color me biased, but our swag game, including branded tees and fly-swatters (because unitQ helps teams detect and squash 👾bugs of course) scored big points with attendees. No need to fret if you missed your chance to speak to our team, or grab some stickers, a bug squasher or a shirt. You can reach out and set up time to chat here.

We spent three days talking to hundreds of attendees representing every facet of the gaming sector. We hosted a solid number of demos for reps from small indie gaming studios to large, enterprise brands.

Whether you got a chance to visit us at GDC, the mobile-game industry is one of the most disruptive, iterative industries in tech. And it’s our goal to leave you with the message that support, product and dev teams no longer have to fly blind. unitQ is building a real-time solution for organizations to stay on top of product quality across all platforms, languages, and regions. We provide game brands with a platform to listen to signals from their user base, and we’re ready to arm you with actionable insights to build a better user experience both immediately and into the future.

Couldn’t attend GDC this year to see our demo? We got you covered. Book a personalized demo with our team.