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/ unitQ Research

Ask why, and hear it from real customers.

unitQ Research runs AI interviews with real customers over chat, voice and video, in minutes. Not a six-week study. You review the conversations and decide what they mean.

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/ The job

Ask the follow-up a survey cannot ask.

Teams have lived with the same trade for years. Surveys reach everyone and stay shallow. Interviews go deep, but they take weeks, reach a small set of people, and people often filter themselves when someone is in the room.

AThe survey

The survey ends before the follow-up.

Everyone can answer, nobody can explain. You learn which box they ticked, not what actually happened.

Wide, not deep

BThe interview study

Interviews take time to organize.

Recruit, schedule, moderate, write it up. You hear a small set of people, on the calendar’s terms.

Deep, not wide

CunitQ Research

The depth of an interview, without the wait.

An AI interviewer asks your questions, then follows up on what each person actually says. Over chat, voice or video, on their time, in minutes.

Depth without the calendar

/ Avatars

Upload an image and a voice. Then take the video call.

Avatars are one of many ways to use the AI research engine. The same engine works over the phone too. The avatar can do FaceTime and Zoom calls with you: a video conversation.

Talk with Iron Mike (opens in a new tab)
Talk with Iron Mike (opens in a new tab)

/ How it works

Set up a study, then get the report.

Create, reach out, collect, analyze. Your team sets the question. Research runs the interviews, analyzes the answers with AI, and delivers a McKinsey-level report with no lift.

Your teamunitQ Research

  1. 01CreateYouResearch
  2. 02Reach outYou
  3. 03CollectResearch
  4. 04AnalyzeResearch

01Create

Start from what you need to learn.

Give Research a topic, a few learning objectives, or a hypothesis you want to test. It generates the question flow from that brief, and your team opens the study. Run it scripted, unscripted, or a hybrid of both.

You
Set the topic, objectives or hypothesis, then open the study.
Research
Generates the question flow from your brief.

02Reach out

Invite customers by link, embed or a call.

Share a study link, embed the study where customers already are, or call them. You can still tie the study to cohorts, product moments and leading signals in unitQ. People answer in their own language.

You
Choose how to reach people: a link, an embed or a call.
Research
Sends the invitation, including phone calls, and interviews each person in 100+ languages.

03Collect

The interview follows up.

Each person picks chat, voice or video. The AI interviewer works through your question flow, then follows the answer: motivations, context, the why a static form never reaches. You get back conversations, not checkbox rows.

Your customer
Chooses chat, voice or video, and answers in their own words.
Research
Asks your questions, listens, and follows up on what they actually said.

04Analyze

AI delivers a McKinsey-level report.

AI analyzes every conversation and writes the report. Themes, quotes and recommendations arrive with no lift from your team.

Research
Analyzes the answers with AI and delivers a McKinsey-level report.
Your team
Gets the report. No analysis work on their side.

/ See it

Watch one study, start to finish.

See the four moves, from the first question to the conversations you get back. The cards show each step. To learn more, take the tour.

How it works Take the tour

One study, start to finish

Short walkthroughHow it worksCaptions on

/ Next step

Learn more.

Click through unitQ Research in the tour, or get a demo and bring a question your team wants answered.

Take the tour Get a demo (opens in a new tab)

Space plays or pauses. Left and right arrows move between chapters. C turns captions on or off. F goes full screen.

Read the transcript

  1. 01 The study

    Your team opens a study around one question.

    Research interviews real customers over chat, voice and video.

    You get a McKinsey-level report back, with no lift.

  2. 02 Create

    Start with a topic, learning objectives or a hypothesis.

    Research generates the question flow from your brief.

    Your team opens the study.

  3. 03 Reach out

    Share one link wherever you already reach customers.

    People answer on their own time. No calendar, no facilitator.

    In their own language. Research interviews in 100+ languages.

  4. 04 Collect

    Each person picks chat, voice or video.

    The AI interviewer works through your question flow.

    Then it follows up on what they actually said.

    The same interview runs in their language.

  5. 05 Analyze

    AI analyzes every conversation.

    It finds the themes and pulls the quotes.

    Then it writes a McKinsey-level report.

    The report arrives with no lift from your team.

/ Where it connects

Ask customers about the issue you found.

A rating or a ticket in unitQ Monitor tells you where to look. Research asks the people behind the pattern. Your team decides what to do about it.

unitQ Monitor

PatternRising

Cancellations mention the new price

Seen inTickets and reviews

Shows where to look

unitQ Research

StudyTied to a cohort

Why do customers cancel after the price change?

WhoCustomers who cancelled
InterviewsRunning

Asks the people behind it

Your team

SynthesisYou run it

What we heard, and what we’ll change

Share with product

Decides what to do

Monitor shows where to look. Research asks the people behind the pattern. Your team decides what to do.

Tie a study to what unitQ already knows.

Customer cohorts

Ask a defined group, like customers who cancelled after a change, instead of whoever happens to answer.

Product moments

Ask while the experience is fresh: after onboarding, after a purchase, after a cancellation.

Leading signals

When a signal rises, including churn signals, ask the people behind it while there is still time to act.

agentQ answers questions about the record in plain language, inside unitQ.

MCP is how all six products show up in the agents your teams already use. Explore the use cases

agentQ and MCP are platform features, not separate products.

/ When to use it

Ask after onboarding, a purchase or a cancellation.

Six places teams run an interview, with a question you could ask at each one and a follow-up Research would ask next.

01 / 06
StudyOnboarding

What almost stopped you in your first week?

WhoNew customers
TeamsProduct, CX
InterviewFollow-up

You said setup took a while. Which step slowed you down?

StudyFeature

What would you expect this feature to do for you?

WhoCustomers in the beta
TeamsProduct, Research
InterviewFollow-up

What would make you change how you do it today?

StudyPost-purchase

What made you choose us today?

WhoNew buyers
TeamsMarketing, CX
InterviewFollow-up

What almost made you buy somewhere else?

StudyBrand

How would you describe us to a friend?

WhoA cohort you pick
TeamsMarketing, Research
InterviewFollow-up

What made that word come to mind?

StudyChurn signal

What changed in how you use the product lately?

WhoAccounts with a churn signal
TeamsCX, Product
InterviewFollow-up

When did that start, and what happened around then?

StudyExit

What made you decide to cancel?

WhoCustomers who cancel
TeamsCX, Product, Research
InterviewFollow-up

What happened right before you decided?

  • Product

    Hear why before you build.

    Validate a feature with the people who would use it, in their own words, before and after it ships.

  • Research

    Save moderators for the hard questions.

    Hand repeatable interviews to Research and keep human-moderated sessions for strategic, exploratory work.

  • CX

    Ask the people behind the tickets.

    When a pattern shows up in support, ask the customers in it what actually happened.

  • Marketing

    Hear how they would say it.

    Learn why people buy and how they describe you, in their own words and their own language.

/ Built for trust

How we protect your customer data.

Explore security
AICPA SOC 2GDPR compliantISO 27001 cloud infrastructureISO 27017 cloud infrastructureISO 27018 cloud infrastructure

SOC 2 Type II report. GDPR and CCPA compliance.
ISO certifications apply to our cloud infrastructure provider.

/ Questions

Questions about the product.

How Research works, who does what, and where to learn more.

What is it like for the person being interviewed?

They hear from you by link, embed or phone call. With a link or embed, they choose chat, voice or video. The interviewer follows up on what they say, the way a good researcher would.

Who makes sense of the answers?

Research uses AI to analyze every conversation and delivers a McKinsey-level report, with no lift from your team. Themes, quotes and recommendations are already in the report.

Does it replace our researchers?

No. It complements human-moderated research. Keep moderated sessions for strategic, exploratory work, and let Research run the repeatable interviews a six-week moderator calendar can’t keep up with.

Which languages can people answer in?

Interviews run in 100+ languages, so people can answer in the language they are most comfortable with.

Can a study keep running?

Yes. Leave a study on and tie it to customer cohorts, product moments and leading signals already in unitQ, including churn signals, so the why keeps arriving instead of happening once.

How does it fit with the rest of unitQ?

Monitor shows you where to look. Research asks the people behind the pattern. agentQ answers questions about the record in plain language, and MCP is how all six products show up in the agents your teams already use.

For connectors, see integrations.

Where can I learn more?

Take the tour to learn more about unitQ Research, or get a demo.

/ Ask your question

Try a customer interview with your question.

Get a demo and bring a question your team wants answered, or take the tour and click through unitQ Research yourself.

Get a demo Take the tour