/ unitQ Score

ZARA

Shopping30-day average as of Nov 09, 2026

ZARA at a glanceZARA (Shopping) has a unitQ Score of 54 out of 100, rated fair, as the 30-day average on Nov 9, 2026, down 5 points from 59 in the previous 30 days. The score draws on 479 user feedback reports from the App Store and Google Play in the last 30 days. Top feedback themes: Difficult to Navigate UI, Slow Performance and Unsatisfactory Behavior.

What’s unitQ Score? unitQ Score measures the gap between user expectations and their actual experience. It is an unbiased and proprietary machine-generated scoring algorithm that represents the percentage of a company's customers reporting a frictionless experience with their product or service.

Feedback sources:App StoreGoogle Play
54fair

unitQ Score 30 Day Average as of Nov 09, 2026 5 point score decrease in the last 30 days

Previous 30 days59
Last 30 days54

30-Day Trend

poorfairgoodepicunitQ ScoreiOS unitQ ScoreAndroid unitQ Score
0255075100Oct 9Oct 24Nov 80255075100Oct 9Oct 24Nov 8

User Feedback

479Reports
iOS
28 % 134 Reports
Android
72 % 345 Reports

Top feedback themes

  • ApplicationUser Interface
    Difficult to Navigate UI
  • ApplicationStability
    Slow Performance
  • Customer Support & SuccessConduct
    Unsatisfactory Behavior
  • AccountSubscription
    Subscription Too Expensive
  • ApplicationLogin
    Can't Log In

About ZARA

What is ZARA?

The ZARA app is a mobile application created by the clothing retailer ZARA, which is part of the Inditex group. It allows users to browse and shop for the latest fashion trends, check store availability, and manage their orders conveniently from their smartphones.

Is ZARA safe?

The ZARA app has both positives and negatives regarding safety for users, especially younger audiences. While the app offers a wide selection of products at good prices, users report issues like login failures, fake products, and poor customer service. Concerns about privacy and unclear refund processes also arise, making it crucial for younger users and parents to be cautious and aware of potential risks when using the app.

Who owns ZARA app?

The ZARA app is owned by Inditex, a leading Spanish multinational fashion retailer. This parent company oversees various brands, including Zara, Massimo Dutti, and Bershka.

All scorecards

Unlock Free Customer Insights

Sent to your email every week so you can keep delivering great experiences!

Loading the form.