Affirm: Shop and pay over time
Affirm: Shop and pay over time at a glanceAffirm: Shop and pay over time (Shopping) has a unitQ Score of 94 out of 100, rated epic, as the 30-day average on Nov 9, 2026, up 9 points from 85 in the previous 30 days. The score draws on 2,544 user feedback reports from the App Store and Google Play in the last 30 days. Top feedback themes: Difficult to Navigate UI, Subscription Too Expensive and Unsatisfactory Behavior.
What’s unitQ Score? unitQ Score measures the gap between user expectations and their actual experience. It is an unbiased and proprietary machine-generated scoring algorithm that represents the percentage of a company's customers reporting a frictionless experience with their product or service.
unitQ Score 30 Day Average as of Nov 09, 2026 9 point score increase in the last 30 days
30-Day Trend
User Feedback
- iOS
- 36 % 928 Reports
- Android
- 64 % 1616 Reports
Compared with similar apps
Affirm: Shop and pay over time94
SHEIN-Fashion Shopping Online85
Macy's83
Etsy: Custom & Creative Goods78
eBay65
Target Brands Inc64- Target64
Best Buy62
Walmart - shopping & grocery61
Ibotta: Save & Earn Cash Back49
Amazon Shopping43
Top feedback themes
- ApplicationUser InterfaceDifficult to Navigate UI
- AccountSubscriptionSubscription Too Expensive
- Customer Support & SuccessConductUnsatisfactory Behavior
- Customer Support & SuccessConductNo Response or Help Received
- ApplicationLoginCan't Log In
About Affirm: Shop and pay over time
What is Affirm: Shop and pay over time?
Affirm: Shop and pay over time is a financial app that lets users buy products immediately and pay for them in monthly installments. This app helps customers manage their spending by breaking down the total cost into smaller, more manageable payments over time.
Is Affirm: Shop and pay over time safe?
The Affirm app, while generally safe due to encryption and security measures, presents some risks, especially for younger users. It collects personal information and shares it with third-party services, raising privacy concerns. Additionally, the app's financial products require careful budgeting and timely payments, which may be challenging for inexperienced users.
Who owns Affirm: Shop and pay over time app?
The Affirm: Shop and pay over time app is owned by Affirm Holdings, Inc. This American technology company was founded in 2012 by Max Levchin and others to provide financial services for shoppers.