ASOS
ASOS at a glanceASOS (Shopping) has a unitQ Score of 71 out of 100, rated good, as the 30-day average on Nov 9, 2026, down 2 points from 73 in the previous 30 days. The score draws on 514 user feedback reports from the App Store and Google Play in the last 30 days. Top feedback themes: Difficult to Navigate UI, Subscription Too Expensive and Unsatisfactory Behavior.
What’s unitQ Score? unitQ Score measures the gap between user expectations and their actual experience. It is an unbiased and proprietary machine-generated scoring algorithm that represents the percentage of a company's customers reporting a frictionless experience with their product or service.
unitQ Score 30 Day Average as of Nov 09, 2026 2 point score decrease in the last 30 days
30-Day Trend
User Feedback
- iOS
- 44 % 224 Reports
- Android
- 56 % 290 Reports
Compared with similar apps
SHEIN-Fashion Shopping Online85
Macy's83
Etsy: Custom & Creative Goods78
ASOS71
eBay65
Target Brands Inc64- Target64
Best Buy62
Walmart - shopping & grocery61
Ibotta: Save & Earn Cash Back49
Amazon Shopping43
Top feedback themes
- ApplicationUser InterfaceDifficult to Navigate UI
- AccountSubscriptionSubscription Too Expensive
- Customer Support & SuccessConductUnsatisfactory Behavior
- AccountAccount StatusCan't Cancel Or Delete Account
- ApplicationStabilityFreezing
About ASOS
What is ASOS?
The ASOS app is a mobile application that allows users to shop for trendy clothing and accessories directly from their phones. It offers a wide variety of fashion items and special deals, making it easy for users to discover and purchase their favorite styles.
Is ASOS safe?
The ASOS app is generally safe for users, including younger audiences, as it employs encryption and secure payment methods to protect personal data. However, privacy concerns exist due to data collection practices and potential exposure to phishing scams. Users should exercise caution, ensure strong passwords, and utilize two-factor authentication to enhance their security while using the app.
Who owns ASOS app?
The ASOS app is owned by ASOS.com Limited, a company based in England and Wales. They provide their fashion services and products through this app and their website.