H&M - we love fashion
H&M - we love fashion at a glanceH&M - we love fashion (Shopping) has a unitQ Score of 60 out of 100, rated fair, as the 30-day average on Nov 9, 2026, up 5 points from 55 in the previous 30 days. The score draws on 322 user feedback reports from the App Store and Google Play in the last 30 days. Top feedback themes: Difficult to Navigate UI, Fails To Launch and Slow Performance.
What’s unitQ Score? unitQ Score measures the gap between user expectations and their actual experience. It is an unbiased and proprietary machine-generated scoring algorithm that represents the percentage of a company's customers reporting a frictionless experience with their product or service.
unitQ Score 30 Day Average as of Nov 09, 2026 5 point score increase in the last 30 days
30-Day Trend
User Feedback
- iOS
- 40 % 128 Reports
- Android
- 60 % 194 Reports
Compared with similar apps
SHEIN-Fashion Shopping Online85
Macy's83
Etsy: Custom & Creative Goods78
eBay65
Target Brands Inc64- Target64
Best Buy62
Walmart - shopping & grocery61
H&M - we love fashion60
Ibotta: Save & Earn Cash Back49
Amazon Shopping43
Top feedback themes
- ApplicationUser InterfaceDifficult to Navigate UI
- ApplicationStabilityFails To Launch
- ApplicationStabilitySlow Performance
- Customer Support & SuccessConductUnsatisfactory Behavior
- AccountSubscriptionSubscription Too Expensive
About H&M - we love fashion
What is H&M - we love fashion?
H&M - We Love Fashion is a shopping app designed by the popular clothing retailer H&M, which allows users to browse and purchase fashionable clothing and accessories. This app provides a user-friendly experience to explore the latest trends, shop from anywhere, and get special discounts.
Is H&M - we love fashion safe?
The H&M app, "we love fashion," ensures secure payments and encrypts transactions, which is positive for user safety. However, users, especially young audiences, should be cautious of potential phishing scams and the importance of protecting personal information. Users must practice safe online habits, like recognizing secure connections and keeping software updated, to mitigate risks.
Who owns H&M - we love fashion app?
The H&M - we love fashion app is owned by H & M Hennes & Mauritz AB. This company is the parent organization that manages the app and its related services.