/ unitQ Score

My Morrisons

Shopping30-day average as of Nov 09, 2026

My Morrisons at a glanceMy Morrisons (Shopping) has a unitQ Score of 48 out of 100, rated poor, as the 30-day average on Nov 9, 2026, unchanged from 48 in the previous 30 days. The score draws on 126 user feedback reports from the App Store and Google Play in the last 30 days. Top feedback themes: Can't Log In, Difficult to Navigate UI and Blank Screen.

What’s unitQ Score? unitQ Score measures the gap between user expectations and their actual experience. It is an unbiased and proprietary machine-generated scoring algorithm that represents the percentage of a company's customers reporting a frictionless experience with their product or service.

Feedback sources:App StoreGoogle Play
48poor

unitQ Score 30 Day Average as of Nov 09, 2026 0 point score increase in the last 30 days

Previous 30 days48
Last 30 days48

30-Day Trend

poorfairgoodepicunitQ ScoreiOS unitQ ScoreAndroid unitQ Score
020406080Oct 9Oct 21Nov 5020406080Oct 9Oct 21Nov 5

User Feedback

126Reports
iOS
20 % 25 Reports
Android
80 % 101 Reports

Top feedback themes

  • ApplicationLogin
    Can't Log In
  • ApplicationUser Interface
    Difficult to Navigate UI
  • ApplicationUser Interface
    Blank Screen
  • ApplicationStability
    Fails To Launch
  • Trust & SafetyFraud / All
    Account Compromised

About My Morrisons

What is My Morrisons?

The My Morrisons app is a mobile application designed to help customers shop for groceries more easily from Morrisons. It allows users to browse products, access special offers, and manage their shopping lists all from their smartphones.

Is My Morrisons safe?

The My Morrisons app has mixed safety reviews, particularly for younger users. While it offers standard grocery rewards, concerns arise from data tracking and functionality issues. Users report frustrations with unfulfilled offers and the need for constant engagement, which may deter less tech-savvy audiences. Thus, while it can be beneficial, users should be cautious of privacy and usability challenges.

Who owns My Morrisons app?

The My Morrisons app is owned by Morrisons, which is officially known as Wm Morrison Supermarkets Limited. As of October 2021, Morrisons was acquired by the private equity firm Clayton, Dubilier & Rice (CD&R).

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