Sports Direct
Sports Direct at a glanceSports Direct (Shopping) has a unitQ Score of 82 out of 100, rated good, as the 30-day average on Nov 9, 2026, up 7 points from 75 in the previous 30 days. The score draws on 141 user feedback reports from the App Store and Google Play in the last 30 days. Top feedback themes: Difficult to Navigate UI, Can't Log In and Can't Change Language.
What’s unitQ Score? unitQ Score measures the gap between user expectations and their actual experience. It is an unbiased and proprietary machine-generated scoring algorithm that represents the percentage of a company's customers reporting a frictionless experience with their product or service.
unitQ Score 30 Day Average as of Nov 09, 2026 7 point score increase in the last 30 days
30-Day Trend
User Feedback
- iOS
- 65 % 91 Reports
- Android
- 35 % 50 Reports
Compared with similar apps
SHEIN-Fashion Shopping Online85
Macy's83
Sports Direct82
Etsy: Custom & Creative Goods78
eBay65
Target Brands Inc64- Target64
Best Buy62
Walmart - shopping & grocery61
Ibotta: Save & Earn Cash Back49
Amazon Shopping43
Top feedback themes
- ApplicationUser InterfaceDifficult to Navigate UI
- ApplicationLoginCan't Log In
- AccountAccount SettingsCan't Change Language
- AccountSubscriptionSubscription Too Expensive
- Customer Support & SuccessContactCan't Contact Customer Support
About Sports Direct
What is Sports Direct?
The Sports Direct app is a mobile application that allows users to shop for a wide variety of sports gear and clothing. It provides access to discounts, product information, and special offers directly from Sports Direct, which is a key retailer in sports and fitness.
Is Sports Direct safe?
The Sports Direct app maintains user safety through encryption and does not share personal data with third parties, which is a positive for younger users. However, it collects personal and financial information, which raises privacy concerns. Users should be aware of these risks, particularly about data handling and the app’s practices, which can change over time.
Who owns Sports Direct app?
The Sports Direct app is owned by SportsDirect.com Retail Ltd, which operates under the Frasers Group. Thus, the parent company of the Sports Direct app is Frasers Group.