/ unitQ Score

Ulta Beauty: Makeup & Skincare

Shopping30-day average as of Nov 09, 2026

Ulta Beauty: Makeup & Skincare at a glanceUlta Beauty: Makeup & Skincare (Shopping) has a unitQ Score of 51 out of 100, rated fair, as the 30-day average on Nov 9, 2026, down 3 points from 54 in the previous 30 days. The score draws on 304 user feedback reports from the App Store and Google Play in the last 30 days. Top feedback themes: Difficult to Navigate UI, Can't Log In and Got Logged Out.

What’s unitQ Score? unitQ Score measures the gap between user expectations and their actual experience. It is an unbiased and proprietary machine-generated scoring algorithm that represents the percentage of a company's customers reporting a frictionless experience with their product or service.

Feedback sources:App StoreGoogle Play
51fair

unitQ Score 30 Day Average as of Nov 09, 2026 3 point score decrease in the last 30 days

Previous 30 days54
Last 30 days51

30-Day Trend

poorfairgoodepicunitQ ScoreiOS unitQ ScoreAndroid unitQ Score
20406080Oct 9Oct 24Nov 820406080Oct 9Oct 24Nov 8

User Feedback

304Reports
iOS
44 % 134 Reports
Android
56 % 170 Reports

Compared with similar apps

  1. SHEIN-Fashion Shopping Online85
  2. Macy's83
  3. Etsy: Custom & Creative Goods78
  4. eBay65
  5. Target Brands Inc64
  6. Target64
  7. Best Buy62
  8. Walmart - shopping & grocery61
  9. Ulta Beauty: Makeup & Skincare51
  10. Ibotta: Save & Earn Cash Back49
  11. Amazon Shopping43

Top feedback themes

  • ApplicationUser Interface
    Difficult to Navigate UI
  • ApplicationLogin
    Can't Log In
  • ApplicationLogin
    Got Logged Out
  • ApplicationStability
    Fails To Launch
  • Customer Support & SuccessConduct
    Unsatisfactory Behavior

About Ulta Beauty: Makeup & Skincare

What is Ulta Beauty: Makeup & Skincare?

Ulta Beauty: Makeup & Skincare is a mobile app that allows users to shop for a wide range of beauty products, including makeup, skincare, and hair care. The app also offers features like personalized product recommendations, exclusive deals, and access to rewards for loyal customers.

Is Ulta Beauty: Makeup & Skincare safe?

The Ulta Beauty app, while designed for beauty product shopping, is generally safe for younger audiences if proper parental controls are used. Users should be cautious about sharing personal information and making purchases without supervision, as the app targets a wide range of beauty products that may not be suitable for children. Monitoring usage is essential to mitigate potential risks.

Who owns Ulta Beauty: Makeup & Skincare app?

The Ulta Beauty: Makeup & Skincare app is owned by Ulta Beauty, Inc. This company is the largest beauty retailer in the United States, specializing in various beauty and personal care products.

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