Integrate Gong and unitQ for actionable insights of customer interactions, pain points

As businesses strive to improve their sales and customer service efforts, it’s becoming increasingly important to integrate different software solutions to maximize cross-functional efficiency and effectiveness. One powerful combination for businesses is integrating Gong’s revenue intelligence platform with unitQ, a Voice-of-the-Customer platform.

Gong is a revenue intelligence platform that helps businesses improve their sales performance by providing insights into customer interactions. It records and analyzes customer-facing interactions across phone, email, and web to deliver insights to help sales teams identify areas of improvement, optimize their sales processes, and close more deals.

unitQ, on the other hand, enables businesses to collect and analyze feedback from customers across different channels like app store reviews, social media, chatbots and support ticketing systems — in real time. These actionable insights into customer sentiment, feedback, and friction helps businesses identify areas of improvement and prioritize customer needs across all touchpoints.

How the integration works

unitQ complements Gong by summarizing and categorizing feedback from Gong calls, giving teams an in-depth comprehension of customer opinions on the product, its features, and competitors. By integrating Gong and unitQ, businesses can gain a more holistic understanding of their customer interactions to close more deals and enhance the customer experience at the same time. 

Here are some of the benefits of integrating these two powerful solutions:

• Enables businesses to gain insights into both the Gong-powered customer conversation and unitQ-enabled customer feedback. This provides a more complete understanding of the customer experience and helps businesses identify pain points in the sales process and the customer experience. 

• Leads to more efficient processes. By analyzing customer feedback with unitQ and Gong customer interactions, businesses can identify areas of improvement in their processes and streamline them. This can lead to more efficient workflows, reduced costs and bolster sales.

• Gives organizations a wealth of data on customer interactions and feedback. By jointly analyzing this data from Gong and unitQ, businesses can make more informed decisions on sales strategies, marketing campaigns, and customer service and experience efforts to drive brand reputation.

Conclusions:

Integrating the Gong marketing solution with unitQ can provide businesses with powerful tools for improving sales performance and the customer experience. By gaining insights from Gong and unitQ, businesses can optimize their processes, improve brand reputation, and stay ahead of the competition.

About unitQ

unitQ is the missing link in your feedback loop, providing AI-powered insights from user feedback to help you craft high-quality products, services, and experiences. Category-leading companies like Spotify, Bumble, Pinterest, Reddit, Chime, and HelloFresh rely on unitQ to drive growth, reduce churn, and build loyalty. Want to know what users think about your organization? Get a free AI-driven CX report. To learn more about unitQ, request a demo.

David Kravets is Senior Content Marketing Manager for unitQ