34
poor
First Direct unitQ Score
30 Day Average as of May 06, 2025
30 point score decrease in the last 30 days
What’s unitQ Score?
unitQ Score measures the gap between user expectations and their actual experience. It is an unbiased and proprietary machine-generated scoring algorithm that represents the percentage of a company's customers reporting a frictionless experience with their product or service.
Feedback sources:
Apps Store
Google Play
30-Day Trend
poor
fair
good
epic
Android unitQ Score
iOS unitQ Score
User Feedback
61%
iOS
67 Reports
39%
Android
43 Reports
About First Direct
What is First Direct?
First Direct is a mobile banking app that allows users to manage their bank accounts easily and securely. With the First Direct app, you can check your balance, transfer money, and pay bills right from your smartphone.
Is First Direct safe?
The First Direct app is generally safe for users, featuring two-factor authentication and biometric security for access. However, it requires multiple security elements, which may be complex for younger users. Additionally, while the app provides protections against fraud, young audiences should be aware of potential risks with oversharing personal information.
Who owns First Direct app?
The First Direct app is owned by HSBC UK Bank plc, which is the parent company of First Direct. This division operates as a telephone and internet-based retail bank in the United Kingdom.
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