First Direct
First Direct at a glanceFirst Direct (Finance) has a unitQ Score of 63 out of 100, rated fair, as the 30-day average on Nov 9, 2026, down 9 points from 72 in the previous 30 days. The score draws on 112 user feedback reports from the App Store and Google Play in the last 30 days. Top feedback themes: Can't Log In, Device Not Compatible and Fails To Launch.
What’s unitQ Score? unitQ Score measures the gap between user expectations and their actual experience. It is an unbiased and proprietary machine-generated scoring algorithm that represents the percentage of a company's customers reporting a frictionless experience with their product or service.
unitQ Score 30 Day Average as of Nov 09, 2026 9 point score decrease in the last 30 days
30-Day Trend
User Feedback
- iOS
- 63 % 71 Reports
- Android
- 37 % 41 Reports
Compared with similar apps
Citi Mobile89
Dave - Banking For Humans81
Robinhood77- Robinhood: Invest. Save. Earn.77
Cash App74
Chime71
Capital One Mobile68
First Direct63
Coinbase Buy & sell Bitcoin53
Rocket Money42
PayPal: Mobile Cash38
Top feedback themes
- ApplicationLoginCan't Log In
- ApplicationStabilityDevice Not Compatible
- ApplicationStabilityFails To Launch
- ApplicationUser InterfaceDifficult to Navigate UI
- ApplicationStabilityCan't Download Or Install
About First Direct
What is First Direct?
First Direct is a mobile banking app that allows users to manage their bank accounts easily and securely. With the First Direct app, you can check your balance, transfer money, and pay bills right from your smartphone.
Is First Direct safe?
The First Direct app is generally safe for users, featuring two-factor authentication and biometric security for access. However, it requires multiple security elements, which may be complex for younger users. Additionally, while the app provides protections against fraud, young audiences should be aware of potential risks with oversharing personal information.
Who owns First Direct app?
The First Direct app is owned by HSBC UK Bank plc, which is the parent company of First Direct. This division operates as a telephone and internet-based retail bank in the United Kingdom.