Self
Self at a glanceSelf (Finance) has a unitQ Score of 60 out of 100, rated fair, as the 30-day average on Nov 9, 2026, up 9 points from 51 in the previous 30 days. The score draws on 93 user feedback reports from the App Store and Google Play in the last 30 days. Top feedback themes: Difficult to Navigate UI.
What’s unitQ Score? unitQ Score measures the gap between user expectations and their actual experience. It is an unbiased and proprietary machine-generated scoring algorithm that represents the percentage of a company's customers reporting a frictionless experience with their product or service.
unitQ Score 30 Day Average as of Nov 09, 2026 9 point score increase in the last 30 days
30-Day Trend
User Feedback
- iOS
- 32 % 30 Reports
- Android
- 68 % 63 Reports
Compared with similar apps
Citi Mobile89
Dave - Banking For Humans81
Robinhood77- Robinhood: Invest. Save. Earn.77
Cash App74
Chime71
Capital One Mobile68
Self60
Coinbase Buy & sell Bitcoin53
Rocket Money42
PayPal: Mobile Cash38
Top feedback themes
- ApplicationUser InterfaceDifficult to Navigate UI
About Self
What is Self?
The Self app is a financial tool that helps users build credit scores by allowing them to save money while taking out a small loan. By making regular payments, users can improve their credit history and gain better financial opportunities.
Is Self safe?
The Self app prioritizes user security, stating it will never sell personal information and uses standard protection measures. While it does not knowingly collect data from children under 13, there might still be risks due to shared personal information with third parties. Parents should be mindful of the app's data use policies to ensure it's suitable for younger users, especially given concerns about sensitive data sharing.
Who owns Self app?
The Self app is owned by Self Financial, a company co-founded by James Garvey and Anthony Dichiara. Julie Szudarek is currently the CEO of Self Financial, overseeing the app that helps users build their credit.