Panel discussion: How Flagstar Bank utilizes unitQ to guide CX, digital strategy
Ever wonder how a top leading regional bank capitalizes on the power of unitQ’s real-time actionable insights from user feedback?
Executives from unitQ and Flagstar Bank will be discussing how Flagstar Bank utilizes unitQ to transform customer conversations into real-time actionable insights as part of Flagstar Bank’s CX and digital strategy.
The panel will feature Ashley Murphy, VP of Digital Strategy and Product at Flagstar, along with unitQ CEO Christian Wiklund and unitQ VP of Marketing Katie Hurley. They will explore examples of how customer feedback can drive growth, reduce churn and build brand loyalty.
The session is taking place at the CX BFSI USA Exchange, where unitQ is a leading sponsor. The 30-minute talk will take place on the main stage at 11:45am PDT at the Westin Anaheim Resort, in California on May 21.
Don’t forget to come meet and say hi to Christian and Katie at our booth during the two-day banking, financial services and insurance CX-focused conference that runs May 21-22.
Integrating AI with CX at Flagstar Bank
"Decoding Customer Feedback: Flagstar Bank’s AI Strategy & unitQ" promises to be an enlightening talk on the pivotal role AI plays in translating customer interactions into actionable insights. The session will unpack the complexity of managing customer feedback, which now comes from an overwhelming array of sources such as social media, app store reviews, support tickets, surveys and support center calls.
unitQ’s GenAI platform – unitQ GPT — provides real-time actionable insights about this feedback, which is crucial for businesses aiming to pinpoint what customers enjoy, dislike or want more of. This process paves the way for informed decision-making and strategic planning for CX, product and engineering leaders.
The power of real-time insights
During the session, Christian, Ashley and Katie will delve into how unitQ’s artificial intelligence can automate and optimize support processes. Topics will include two-way ticket tagging and skill-based routing to help streamline customer support operations and ensure that customers’ needs are being met efficiently and effectively.
Moreover, they will explore how Flagstar Bank leverages unitQ's capabilities to transform customer conversations into valuable insights that guide Flagstar’s CX strategies to not only enhance customer satisfaction but proactively improve products to reduce ticket volume.
Why attend CX BFSI USA Exchange
The key themes for the two-day event include:
Financial wellness
Transforming CX with data
Keeping digital transformation human
The next generation of CX strategy
Understanding CX through the employee experience
Why customer feedback matters
Customer feedback is more than just words and noise. It’s valuable data. By analyzing feedback in real time, businesses can understand their users better, identify areas of improvement and tailor their products to fit their users’ needs. Customer feedback analytics is not about reacting but about proactively shaping products and services for optimal user satisfaction.
At unitQ, we believe in the power of real-time feedback. It offers insights that can make or break a product's success. Recognizing patterns, addressing concerns and leveraging positive and negative feedback are all integral parts of a product's lifecycle.
About unitQ
With unitQ customer feedback software, you can discover quality issues at the same time as your users. Know what product launches, releases or evergreen features are causing the most bugs or support tickets. Drill into the root causes of these issues by source, platform, device, customer segment and more.
Our AI centralizes feedback from all feedback sources and automatically groups it into thousands of granular categories to help organizations discover what matters most to users — all in real time. Customer-centric companies like Spotify, Bumble, Pinterest and HelloFresh rely on unitQ for actionable insights to drive growth, reduce churn and build brand loyalty.
Want to see how your organization compares to others? Get your free unitQ Score or book a unitQ demo today!
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Christopher Bryan is Director of Product Marketing at unitQ.
