unitQ CEO Christian Wiklund Speaking at Product Analytics Summit on August 28

We’re excited to share that Christian Wiklund, CEO and Co-Founder of unitQ, will be speaking at the Product Analytics Summit on August 28. His live, virtual talk begins at 9:15am PT, followed by an interactive Q&A moderated by the event.

The theme: Product analytics only tells half the story

Christian’s talk, Product Analytics Only Tells Half the Story, will explore why product analytics, while indispensable, cannot stand alone when it comes to understanding product health.

Analytics give teams an incredible view of user behavior: how customers move through onboarding, which features they adopt, where they churn in the funnel and how experiments impact engagement and retention. But analytics primarily capture the “what.” What’s missing is the “why.”

For example:

• Analytics may show a drop in sign-ups, but it won’t explain that a UI change made a translation unclear in a specific market.

• It might reveal an increase in checkout abandonment, but not that the issue stems from a payment gateway error affecting only Android users in one country.

• Sometimes, the “what” doesn’t shift dramatically enough to trigger alarms, yet users still experience friction that slowly erodes trust.

Enter the other half: Customer feedback

Christian will share how customer feedback fills in these gaps with real-time, unsolicited insights from app store reviews, social media, support tickets, community forums, chatbots and surveys. When combined with product analytics, this feedback delivers the complete picture of product health.

He’ll also showcase recent unitQ analyses that highlight how rapidly changing environments—like iOS releases—affect app quality across industries. For instance, unitQ data surfaced measurable spikes in user-reported issues after the launches of iOS 15 through iOS 18, underscoring why relying only on analytics is risky.

Beyond surfacing quality issues, AI-powered feedback analysis can reveal top feature requests and hidden friction in 4-star reviews, both of which help organizations prioritize roadmap decisions and build better products.

Why this matters now

As Christian will emphasize, modern development cycles move fast. With apps updating constantly, backend services deploying daily and third-party integrations shifting all the time, teams are “testing in production” whether they like it or not. Detecting, prioritizing and resolving issues quickly requires uniting the “what” from analytics with the “why” from feedback.

unitQ revolutionizes how product builders, engineers, support leaders and team members understand feedback in real time to build superior products, fix bugs faster and resolve support issues at scale. With unitQ’s customer feedback platform, you can discover quality issues at the same time as your users; know what product launches, releases or evergreen features are causing the most bugs or support tickets; or drill into the root causes of these issues by source, platform, device, customer segment and more.

unitQ AI centralizes feedback from all feedback sources and automatically groups it into thousands of granular categories to help organizations discover what matters most to users — all in real time. Customer-centric companies like Spotify, Bumble, Pinterest, DailyPay and Zendesk rely on unitQ for actionable insights to drive growth, reduce churn and build brand loyalty.

Want to see how your organization compares to others? Get your free unitQ Score or book a unitQ demo today!

David Kravets is Senior Content Marketing Manager at unitQ.