unitQ’s Amplitude integration combines user feedback, product engagement data to drive growth

Let’s say you’re reviewing product analytics KPIs with a cup of coffee and you notice a problem. Spanish language users are churning at twice the rate of all other users. The question is, why?

Combining user feedback (“what users say”) with user engagement data (“what users do”) can tell the story behind your users’ actions: 

• You might find that Spanish language users complained in support tickets about translation issues in your app at a much higher rate than other supported languages. 

• You might find in survey responses that your newly released chatbot isn’t delivering the experience you expected. 

• You might find in frustrated tweets that users in a particular geo complain about password reset issues at a considerably higher rate than other regions. 

unitQ already aggregates, translates, and categorizes user feedback across all channels in real time. However, with our latest integration with product analytics platform Amplitude, organizations can view and analyze user feedback alongside behavioral analytics signals including churn and engagement with specific features. 

“Capturing user actions with Amplitude, in combination with user-feedback platform unitQ, empowers businesses to understand how their customers use their products as well as where there are points of friction across the user journey," says Amplitude Product Manager Brandon Khoo. "This combination gives product, engineering and customer experience leaders bi-directional feedback so that they can build products informed by what users say and their actions, increasing both customer satisfaction and the effectiveness of product roadmaps."

By providing a unified view of product quality, unitQ’s Amplitude integration helps product, engineering and customer experience teams improve retention and engagement by focusing teams on the highest impact issues and opportunities.

Understand different user cohorts and their needs

By bringing behavioral cohorts into unitQ with our Amplitude integration, you can understand in depth how different user groups behave across your product. unitQ will automatically surface trending issues, feature requests and what’s going well for each user cohort. For example, compare premium subscribers and free users to understand whether they have voiced similar or different pain points to drive value for different user personas.

This level of granularity empowers product, engineering and customer experience professionals to identify target audience preferences, deliver personalized experiences and build stronger relationships with individual customers and more.

Integrate Amplitude or other product analytics software with unitQ to:

• Optimize product onboarding:

  • Gain insights into users who did or did not adopt a feature in the first 30 days to find opportunities in user feedback for improvement.

• Supercharge A/B testing:

  • Deep dive on feedback between test variants and understand whether an experiment solved a common pain point voiced by users of any cohort.

• Prioritize roadmaps, feature requests:

  • Understand with clarity and in real time what issues need to be fixed and what features need to be implemented based on combining user behavior and user feedback — drilled down to estimate how many churned users could have been retained, by cohort, if an issue was fixed.

unitQ GPT supercharges analytics

It’s clear that unifying user feedback and engagement data offers organizations greater possibilities toward understanding different types of customers with the goal of delivering exceptional customer experiences. To surface insights from this synergy, all you need to do is ask unitQ GPT:

• What are my power users saying about our latest feature?

• What features do inactive users like and dislike, and what bugs do they want fixed?

• Compare users who did and didn’t convert in the first 30 days. What differences were there in their feedback?

unitQ GPT will generate an answer based on granularly categorized, AI-driven user insights from customer feedback and cohort data. 

The final word

Integrating customer feedback with product analytics in unitQ empowers organizations to gain a profound understanding of diverse user cohorts and their distinct needs. These insights let you zero in on what's really important on your roadmap, understand why some users might leave and empower organizations to craft experiences that speak directly to different user groups.

For those not utilizing Amplitude, unitQ's universal API provides a flexible solution to augment feedback with any behavioral signals stored in your data warehouse.

About unitQ

As the leading Quality Automation platform, unitQ empowers companies with AI-powered, actionable insights from user feedback to help them craft high-quality products, services and experiences. unitQ centralizes feedback from all sources and automatically groups it into thousands of granular categories to help organizations discover what matters most to users — all in real time. Category-leading companies like Spotify, Bumble, Pinterest, Udemy and HelloFresh rely on unitQ to drive growth, reduce churn and build brand loyalty.

With unitQ customer feedback software, you can discover quality issues at the same time as your users. Know what product launches, releases or evergreen features are causing the most bugs or support tickets. Drill into the root causes of these issues by source, platform, device, customer segment and more.

Want to see how your organization compares to others? Get your free unitQ Score or book a unitQ demo today!

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Brett Caplan is Director of Product at unitQ