Affirm

Recognized by users for outstanding digital experiences

Affirm lets users shop with flexible pay-over-time plans, manage payments, and use the Affirm Card anywhere Visa is accepted in the U.S.

91Epic

unitQ Score

Reflecting the proportion of users reporting a seamless experience.

What users love about Affirm

The themes users mention most, drawn from 53,608 public reviews.

Ease of use

Share of positive mentions36%

Setting up payment plans, checking balances, and managing due dates all take minimal effort. Users say it makes buy-now-pay-later feel straightforward.

Features & functionality

Share of positive mentions19%

The Affirm Card, virtual card numbers, and flexible payment timelines stand out. Users mention the in-store and online flexibility as the key differentiator.

Speed & convenience

Share of positive mentions12%

Quick approvals and seeing payment terms upfront — before committing — come up repeatedly as the features that build trust and speed up decisions.

What users are saying

Real reviews from real customers in 2025

“I love this app. Now that I'm on a budget, and at times I can't pay the full amount, this app allows me to pay in payments once a month. Can't live without it.”

Google Play Store

“Affirm has truly made a difference for me. It's given me the flexibility to buy what I need - especially flights - with paying upfront. The app is easy to use, transparent, and reliable.”

Google Play Store

Get Affirm

Affirm is a financial services company focused on delivering transparent, consumer-friendly payment products. Its app lets users shop with flexible pay-over-time plans, manage payments, and use the Affirm Card anywhere Visa is accepted in the U.S.

App Store Google Play