What is the unitQ Score?

A brand’s unitQ Score is a proprietary quality metric based on user feedback data gathered from the most popular user channels and across more than 100 languages. It lets you benchmark your quality against others in your space or the best in the world, and helps you track the impact of your company and product quality efforts.
  • Top Apps
    Apps are quickly becoming the most critical interface for the bulk of your users. If users can’t access their account, messages are slow or undelivered, or crashes disrupt their flow, they’ll start looking at your competitors. Use your unitQ Score to stay on top of product quality while keeping users happy and coming back for more.
    unitQ Scores:
    Top Apps
  • Finance
    Personal finance has moved out of the bank and into your hand with apps that make it as easy to leave a tip as it is to shift your retirement fortune into index funds. When users can’t log in, have trouble accessing their cash, or don’t see their last deposit, you risk losing another customer. Get better returns on product quality with unitQ Score so your users never have to worry about their hard-earned cash.
    unitQ Scores:
    Finance
  • Online Dating
    Online dating apps rely on fast swipes and positive attractions to ensure every user makes their love connection. When users miss notifications, have trouble tweaking their profile, or get stood up when trying to upgrade to your premium plan, your app is likely to get dumped. Let your unitQ Score guide product quality priorities so users can quickly find that special someone.
    unitQ Scores:
    Online Dating
  • Music Streaming
    Every music fan craves a personalized experience, while each artist wants a high-quality forum to promote their tunes. But glitchy playlists, irrelevant recommendations, or frustrating interruptions can put your growth on mute. Keep an eye on product quality with unitQ Score so you can keep fans and artists singing a happy tune.
    unitQ Scores:
    Music Streaming
  • Fitness / Wellness
    Health and wellness apps have ushered in a new generation of apps and devices designed to keep everyone fit and tracking towards their lifestyle goals. When slow performance disrupts a workout, GPS robs them of steps or miles, or glitchy connections end in frustration, they might just leave you behind on their next trip to the gym. Let your unitQ Score guide product quality strategy so users can keep up the pace with you by their side.
    unitQ Scores:
    Fitness / Wellness
How Your unitQ Score is Calculated
We aggregate public user feedback related to product quality issues from across the most popular consumer channels, like App Store reviews, Google Play Store reviews, and social media. Your unitQ Score isn’t just based on star ratings or points. We use proprietary machine learning models to filter out the noise and focus only on feedback related to product quality and bugs, and then determine the sentiment behind that feedback.
The Scoring Methodology

unitQ Scores are updated once per month for each brand, and are based on a minimum of 1,000 public reviews from the last 30 days across every channel we monitor. Using our proprietary algorithm, we then normalize the data to provide a unitQ Score between 0 and 100 (The score is the share of total feedback related to quality issues). Since our machine learning models understand more than 100 languages, your unitQ Score is truly a global view of your product’s quality.

The “change” column reflects each brand’s quality ranking trend versus the previous month as a simple improving (▲) or declining (▼) icon.

What Your unitQ Score Means

Your unitQ Score is relative to that of every other brand we track, but it’s also an indicator of the positive versus negative quality reviews users are making about your brand specifically. A unitQ Score closer to 100 indicates a brand has less quality issues overall, and fewer critical issues, than other brands. Scores can be interpreted as follows:

90+ Epic and best-in-class product quality capabilities.

80 - 90 Good quality efforts, but need further optimization.

70 - 80 Fair and reactive quality efforts, with room for improvement.

< 70 Poor product quality is a weak spot and users are noticing.