What is the unitQ Score?

A brand’s unitQ Score is a proprietary quality metric based on user feedback data gathered from the most popular user channels and across more than 100 languages. It lets you benchmark your quality against others in your space or the best in the world, and helps you track the impact of your company and product quality efforts.
  • Top Apps
    Apps are quickly becoming the most critical interface for the bulk of your users. If users can’t access their account, messages are slow or undelivered, or crashes disrupt their flow, they’ll start looking at your competitors. Use your unitQ Score to stay on top of product quality while keeping users happy and coming back for more.
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  • Finance
    Personal finance has moved out of the bank and into your hand with apps that make it as easy to leave a tip as it is to shift your retirement fortune into index funds. When users can’t log in, have trouble accessing their cash, or don’t see their last deposit, you risk losing another customer. Get better returns on product quality with unitQ Score so your users never have to worry about their hard-earned cash.
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  • Online Dating
    Online dating apps rely on fast swipes and positive attractions to ensure every user makes their love connection. When users miss notifications, have trouble tweaking their profile, or get stood up when trying to upgrade to your premium plan, your app is likely to get dumped. Let your unitQ Score guide product quality priorities so users can quickly find that special someone.
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  • Music
    Every music fan craves a personalized experience, while each artist wants a high-quality forum to promote their tunes. But glitchy playlists, irrelevant recommendations, or frustrating interruptions can put your growth on mute. Keep an eye on product quality with unitQ Score so you can keep fans and artists singing a happy tune.
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  • Fitness / Wellness
    Health and wellness apps have ushered in a new generation of apps and devices designed to keep everyone fit and tracking towards their lifestyle goals. When slow performance disrupts a workout, GPS robs them of steps or miles, or glitchy connections end in frustration, they might just leave you behind on their next trip to the gym. Let your unitQ Score guide product quality strategy so users can keep up the pace with you by their side.
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  • e-Learning
    With the growth of distance learning in the past year, the use of education/e-learning apps have increasingly become more popular. With so many available, users have gravitated towards the ones with the highest product quality. Issues such as glitches, buffering, connectivity, server up time, video and audio quality could disrupt their learning experience and cause them to easily turn to another app. Use your unitQ score to ensure you’re offering the optimal virtual learning platform.
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  • Video
    Since the rise of smart devices, there’s been millions of video app users and that number continues to increase. With so many users and creators, product quality is highly sought as they choose which app to use. Issues like playback error, connection to server loss, buffering, ease of use, audio and video quality play a significant role in user acquisition and retention. See where you land when it comes to product app quality with our unitQ scorecard.
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    - 30 Day Average
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How Your unitQ Score is Calculated
We aggregate public user feedback related to product quality issues from across the most popular consumer channels, like App Store reviews, Google Play Store reviews, and social media. Your unitQ Score isn’t just based on star ratings or points. We use proprietary machine learning models to filter out the noise and focus only on feedback related to product quality and bugs, and then determine the sentiment behind that feedback.
The Scoring Methodology

unitQ Scores are updated once per month for each brand, and are based on a minimum of 1,000 public reviews from the last 30 days across every channel we monitor. Using our proprietary algorithm, we then normalize the data to provide a unitQ Score between 0 and 100 (The score is the share of total feedback related to quality issues). Since our machine learning models understand more than 100 languages, your unitQ Score is truly a global view of your product’s quality.

What Your unitQ Score Means

Your unitQ Score is relative to that of every other brand we track, but it’s also an indicator of the positive versus negative quality reviews users are making about your brand specifically. A unitQ Score closer to 100 indicates a brand has less quality issues overall, and fewer critical issues, than other brands. Scores can be interpreted as follows:

95+ Epic: Best in class product quality capabilities.

85 - 95 Good: Strong quality efforts but need further optimization.

70 - 85 Fair: Reactive quality efforts with room for improvement.

< 70 Poor: Product quality is a weak spot and users are noticing.